ROARABLE
FREE $100K
Today Screener Big Ideas Track Record 💰 $100K Arena 🎲 Predictions 🏛️ Insiders 8 Analysts
Stock Ratings / Communication Services / HHS / options
SWAG (26) EDHL (36) IZEA (44) TZOO (63) ⌘ Pro Terminal →

Harte Hanks Inc. (HHS) Options Positioning, Max Pain & Unusual Sweeps

$3.87 +0.26% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $3.86

Harte Hanks Inc. (HHS) carries a Roarable Rating of D- (Sell) with 41/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE D- • RED ALERT Cap $28.8M
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on HHS Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is HHS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
▼

As of 2026-11-03, Harte Hanks Inc. (NASDAQ: HHS) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 41/100 at a spot price of $3.87 (+0.26% 1D, market cap $28.8M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 8/20, SEC Balance-Sheet Forensics 11/20, FRED Macro Regime Fit 9/20, and Executive Insider Alignment 3/20. Across 132 tracked Communication Services issuers, HHS ranks #88 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does HHS compare to SWAG and EDHL in the Communication Services sector?
▼

Within the Communication Services sector (Advertising), HHS carries a Roarable D- (41/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of 2.0%. By comparison, SWAG (Stran & Company Inc.) holds a E grade (26/100 RQD, P/E N/A, ROIC -6.5%, cap $24.2M) and EDHL (Everbright Digital Holding Limited) posts a D- grade (36/100 RQD, P/E N/A, ROIC -35.0%, cap $35.3M). Among the 5-stock peer group, TZOO leads on earnings multiple (10.9x) while TZOO leads on capital efficiency (85.0% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for HHS?
▼

Per HHS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000045919), Harte Hanks Inc. generated $159.6M in revenue (-13.9% YoY), -$811.0K in net income, and -$4.5M in free cash flow against $91.8M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Communication Services with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $3.86 (-0.14%)🧬 Dilution Drag (+2.48% YoY Shares)⚙️ Cash Engine: 10/20 (D) • 0% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record Warning: Scores below 50 (41/100 · D-) historically underperformed SPY in 71% of rolling 90-day windows (-7.2% avg 90D alpha vs SPY • 29.0% hit rate).
Audit Bucket Track Record →
RQD QUANT TACHOMETERRED ALERT • D-
025507510041
2-of-3 JEV AI Jury Bearish Warning
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw D- · Rk D
Cash (10)Whales (8)SEC (11)Macro (9)CEO (3)
Each axis scored 0–20
12M PRICE TARGET CONE-7.8% Base Target
$5 Bull$4 Base$3 Bear
📬 FREE HHS RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for HHS)Realized 20D OHLCV Swing Band: ±8.3%
Deterministic 5-Pillar Attribution (41/100 Composite)
🔍 WHY HHS SCORES 41/100 (D-) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: SEC 10-K Forensic Risk+11/20 pts (27% of score)

Altman Z-Score 14.61 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 1/9

▲ #2 Bullish Driver: Cash Engine Quality+10/20 pts (24% of score)

SEC XBRL FY 2025 (10-K): 0% FCF Margin ($0 FCF) & 52% Gross Margin

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution4/20 pts (-16 pt drag)

Dilution Drag (+2.48% YoY Shares) & executive Form 4 sales trim 16 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
49
Grade D$4.37-4.3% Next Q
Q2 (-2Q)
46
Grade D$4.18-5.3% Next Q
Q3 (-1Q)
44
Grade D$3.96-2.3% Next Q
Current
41
Grade D-$3.87-7.2% Hist 90D α
Trajectory: D (49) → D- (41)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a HHS Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While HHS currently carries a cautious 41/100 (D-) rating due to Insider Conviction & Share Dilution (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Communication Services with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($4.31) and Max Pain ($4.06) forces dealer call-delta covering toward $4.90.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Dilution Drag (+2.48% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $HHS• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “HHS Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 41%NO 59%Trade / Inspect Odds →
CALL VS. PUT WHALE SHARE
— (No Active Options Snapshot)
Put/Call Ratio: — (No Active Options Snapshot)
MAX-PAIN EXPIRATION MAGNET
— (No Active Options Snapshot)
No active options chain max-pain snapshot on file
HISTORICAL 20D VOLATILITY SWING
±8.3%
Derived from 20D OHLCV bars (No Active Options Snapshot)

Active Strike Call vs. Put Concentration Ladder (HHS)

— (No Active Options Snapshot) — No unusual CBOE strike concentration anomalies recorded in the current database snapshot for HHS.

Sponsored / Partner SpotlightACTIVE TRADER & PROP EVALUATION DESK

Practice in Our Weekly $100,000 Paper Arena Before Risking Personal Capital

Keep your personal nest egg in cash while trading NQ, ES, Crude, and Gold momentum using institutional prop-desk buying power.

FTC Disclosure: Roarable may receive partner referral compensation at no cost to you. Partner relationships never influence RQD scores.

🏆 Enter Free $100K Paper Arena →
ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring HHS)

  • ✓Walkthrough of HHS's RQD Radar, SEC cash-conversion gap & downside invalidation levels
  • ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
  • ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
Want Custom AI PineScript / Python Indicators & Priority Rating-Change Alerts?
Join Founding VIP Waitlist (No Card Required) →$100K Arena
HHS // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +38.71%📐 HORIZONTAL RANGE
2026-11-03O $3.86H $3.87L $3.86C $3.87VOL 12.1K
RES: $4.83SUP: $1.82SMA50: $4.31SMA200: $3.09
$4.86$4.08$3.31$2.53$1.76RES $4.83SUP $1.82$3.872026-05-042026-06-172026-08-042026-09-182026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

HHS Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 HHS Butterfly Map → + Track HHS →
Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle
0.0%/yr Implied 5Y Growth

vs. -13.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on HHS today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for HHS. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for HHS today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (HHS)

Communication Services Rank #88 of 132 ⚔️ SWAG vs HHS Full Matrix →

1. Head-to-Head Communication Services Peer Comparison (HHS vs. SWAG, EDHL, IZEA, TZOO)

Industry: Advertising (23 Tracked Issuers)

Across 132 tracked Communication Services securities in the Roarable RQD universe, Harte Hanks Inc. (HHS) ranks #88 by composite RQD confidence (41/100, grade D-) and #112 by equity capitalization ($28.8M). Within this direct 5-issuer industry benchmark cohort, TZOO leads on earnings valuation at 10.9x trailing P/E, while TZOO leads on capital efficiency and profitability with 85.0% ROIC and 80.3% gross margin. TZOO currently holds the highest overall quantitative score in the immediate peer group at 63/100 (C) compared with HHS at 41/100 (D-).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
HHS ACTIVE
Harte Hanks Inc.
D- 41/100 — — 2.0% +0.26% $28.8M Benchmark Subject
SWAG
Stran & Company Inc.
E 26/100 — 29.5% -6.5% -5.80% $24.2M /swag-vs-hhs →
EDHL
Everbright Digital Holding Limited
D- 36/100 — 65.4% -35.0% +2.25% $35.3M /edhl-vs-hhs →
IZEA
IZEA Worldwide Inc.
D 44/100 — 48.1% -35.0% -5.06% $38.9M /izea-vs-hhs →
TZOO
Travelzoo
C 63/100 10.9x 80.3% 85.0% +2.99% $52.6M /tzoo-vs-hhs →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000045919 ↗

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Harte Hanks Inc. (HHS) reported GAAP revenue of $159.6M (-13.9% vs. FY2024 revenue of $185.2M , and -16.7% cumulative change since FY2023) , GAAP net income of -$811.0K, operating cash flow of -$1.7M, and free cash flow of -$4.5M (+33.3% YoY). On the balance sheet, HHS closed FY2025 with $91.8M in total assets against $0 in total debt (Altman Z-Score: 14.61, Piotroski F-Score: 1/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $159.6M -$811.0K -$1.7M -$4.5M $91.8M —
FY2024 (FY) 2024-12-31 $185.2M -$811.0K -$3.0M -$6.7M $101.8M —
FY2023 (FY) 2023-12-31 $191.5M -$30.3M $10.5M $10.5M — —

3. HHS Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is HHS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Harte Hanks Inc. (NASDAQ: HHS) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 41/100 at a spot price of $3.87 (+0.26% 1D, market cap $28.8M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 8/20, SEC Balance-Sheet Forensics 11/20, FRED Macro Regime Fit 9/20, and Executive Insider Alignment 3/20. Across 132 tracked Communication Services issuers, HHS ranks #88 in composite RQD confidence.

How does HHS compare to SWAG and EDHL in the Communication Services sector?

Within the Communication Services sector (Advertising), HHS carries a Roarable D- (41/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of 2.0%. By comparison, SWAG (Stran & Company Inc.) holds a E grade (26/100 RQD, P/E N/A, ROIC -6.5%, cap $24.2M) and EDHL (Everbright Digital Holding Limited) posts a D- grade (36/100 RQD, P/E N/A, ROIC -35.0%, cap $35.3M). Among the 5-stock peer group, TZOO leads on earnings multiple (10.9x) while TZOO leads on capital efficiency (85.0% ROIC).

What are the biggest fundamental strengths and SEC risk factors for HHS?

Per HHS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000045919), Harte Hanks Inc. generated $159.6M in revenue (-13.9% YoY), -$811.0K in net income, and -$4.5M in free cash flow against $91.8M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Communication Services with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

Where is HHS trading relative to its 50-day, 200-day, and 52-week technical levels?

HHS last traded at $3.87 (+0.26% on volume of 12,065 shares), positioning the stock -10.21% below its 50-day simple moving average ($4.31) and +25.24% above its 200-day simple moving average ($3.09). Across its 52-week range of $2.00 to $4.67, HHS sits at the 70.0% percentile with a 14-day RSI of 37.0 (NEUTRAL RANGE) and an implied next-earnings move of ±8.3% ($3.55 to $4.19).

Direct Sub-Reports: HHS RQD Cockpit HHS 12M Forecast HHS Earnings & Move HHS Dividends & DRIP HHS Insiders & 13F HHS Whale Options HHS Profit Sankey HHS News & Why
ROARABLE RATING BRIEF • RQD 41/100 (D-) ✓ SEC XBRL & RQD VERIFIED

HHS — Harte Hanks Inc.: What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit
Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Harte Hanks Inc. (HHS) earns a live Roarable RQD composite score of 41/100, corresponding to a D- letter grade (Roarable Sell) at a spot price of $3.87 (+0.26% 1D, market capitalization $28.8M).

  • Fundamental Cash Engine (10/20): Anchored by return on invested capital (ROIC) of 2.0%, gross margin of —, operating margin of 0.2%, and free cash flow yield of -15.61%.
  • Whale 13F & Options Flow (8/20) + Insider Conviction (3/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
  • Macro Regime Fit (9/20) + Forensic Balance Sheet (11/20): Incorporates a 1.00x equity beta, Altman Z-Score of 14.61, Piotroski F-Score of 1/9, and Debt/Equity of N/A.

2. Business Model, Unit Margins & SEC Financial Trajectory

Harte Hanks Inc. Is listed on NASDAQ and classified in the Communication Services sector and Advertising industry . Revenue reported in the SEC financials ranged from $159.6M in FY 2025 to $191.5M in FY 2023, indicating a business operating at scale within advertising.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Harte Hanks Inc. (HHS) reported $159.6M in annual revenue (up from $185.2M in FY2024, -13.9% YoY) and -$811.0K in GAAP net income. Over the multi-year SEC filing window from FY2023 ($191.5M revenue, -$30.3M net income) through FY2025, HHS scaled operating cash flow to -$1.7M and free cash flow to -$4.5M, backed by $91.8M in total assets against $0 in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

  • 🐂 Primary Bull Case (D- • RQD 41/100): Established market leader in Communication Services with deep daily trading liquidity. Free cash flow yield of -15.61% and institutional whale pillar of 8/20. With Fundamental Cash Engine at 10/20 and Institutional Whale Flow at 8/20, sustained execution supports upside toward the upper end of the $2.00 – $4.67 52-week range.
  • 🐻 Primary Bear Case & Valuation Risk: Company executives have done more routine share selling than personal cash buying lately. Investors must weigh current valuation and 8.5x EV/EBITDA against 0.2% operating margins and a 1.00x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Sector correlations and 2nd-order bottlenecks are — A prospective investor should note that the absence of mapped links means the source offers no basis for assessing ripple effects through suppliers or customers.

  • Key Question #1: Can HHS sustain or expand its 0.2% operating margin and 2.0% ROIC against Advertising peers over the next 4 quarters?
  • Key Question #2: Following FY2025 revenue of $159.6M and free cash flow of -$4.5M, how will capital allocation balance growth reinvestment against $0 in total debt?
  • Key Question #3: How sensitive is HHS's equity valuation to Communication Services capital spending cycles and macro interest-rate shifts (Beta 1.00x)?

HHS Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Harte Hanks Inc. (HHS) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to HHS Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

HHS Bull vs. Bear Conversation Board — What's Your Call at $3.87?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON HHS 🐻 33% BEARISH CONVICTION
1. Pick Your Side on HHS:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
DE DeepValue_CFA RQD DEBATE OPENER • Institutional Buy-Side 🐂 BULLISH 🎯 Target: $4.84 (+25.1%)
📌 Pinned Debate

A Z-Score of 14.61 indicates strong solvency headroom despite weak operations.

Don't sleep on HHS's setup in Communication Services. A Z-Score of 14.61 indicates strong solvency headroom despite weak operations.. Beta of 1.0 means it moves fast when momentum turns, and the 5-pillar RQD gauge (41/100) backs up the fundamental quality.

ArenaChamp_24 🐂 BULL

@CreditSpread_Watch Fair point on current EV/EBITDA multiples, but you're ignoring the forward operating leverage in Advertising. If gross margin (0.0%) holds, EPS grows into the multiple faster than bears think.

CR CreditSpread_Watch RQD DEBATE OPENER • Balance Sheet Analyst 🐻 BEARISH 🎯 Target: $3.33 (-14.0%)
Spot @ $3.87

Negative free cash flow, a 2% ROIC, and a 1 out of 9 Piotroski F-Score point to a deteriorating cash engine.

Fading this rally in HHS at $3.87. Negative free cash flow, a 2% ROIC, and a 1 out of 9 Piotroski F-Score point to a deteriorating cash engine.. With a beta of 1.0 and the stock sitting at $3.87 (52-wk range $2.00–$4.67), the easy multiple expansion is already priced in.

LIVE TAPE SPY $752.10 -1.80% QQQ $681.09 -3.60% DIA $519.34 -1.08% IWM $279.14 -1.68% NVDA $204.64 -4.22% AAPL $344.63 -1.23% MSFT $521.91 -1.55% TSLA $399.81 -0.86% PLTR $184.11 -6.27% SOFI $16.76 -4.83% IBIT $43.35 -5.42% GLD $361.65 -3.59%