MarketBeat report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
Why HHS Stock surged +3.10% Today — RQD Quant Desk Flash
Harte Hanks Inc. (HHS) carries a Roarable Rating of D- (Sell) with 41/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief)
Is HHS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-03, Harte Hanks Inc. (NASDAQ: HHS) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 41/100 at a spot price of $3.99 (+3.10% 1D, market cap $28.8M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 8/20, SEC Balance-Sheet Forensics 11/20, FRED Macro Regime Fit 9/20, and Executive Insider Alignment 3/20. Across 132 tracked Communication Services issuers, HHS ranks #88 in composite RQD confidence.
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief)
How does HHS compare to SWAG and EDHL in the Communication Services sector?
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Within the Communication Services sector (Advertising), HHS carries a Roarable D- (41/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of 2.0%. By comparison, SWAG (Stran & Company Inc.) holds a E grade (26/100 RQD, P/E N/A, ROIC -6.5%, cap $24.2M) and EDHL (Everbright Digital Holding Limited) posts a D- grade (36/100 RQD, P/E N/A, ROIC -35.0%, cap $35.3M). Among the 5-stock peer group, TZOO leads on earnings multiple (10.9x) while TZOO leads on capital efficiency (85.0% ROIC).
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief)
What are the biggest fundamental strengths and SEC risk factors for HHS?
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Per HHS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000045919), Harte Hanks Inc. generated $159.6M in revenue (-13.9% YoY), -$811.0K in net income, and -$4.5M in free cash flow against $91.8M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Communication Services with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
Altman Z-Score 14.61 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 1/9
SEC XBRL FY 2025 (10-K): 0% FCF Margin ($0 FCF) & 52% Gross Margin
Dilution Drag (+2.48% YoY Shares) & executive Form 4 sales trim 16 pts from alignment
⚔️ Adversarial Opposing Case: What Could Spark a HHS Turnaround Squeeze
While HHS currently carries a cautious 41/100 (D-) rating due to Insider Conviction & Share Dilution (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.
Established market leader in Communication Services with deep daily trading liquidity.
Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($4.31) and Max Pain ($4.19) forces dealer call-delta covering toward $4.90.
Forensic Repair Trigger: Halting share dilution (Dilution Drag (+2.48% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.
Why HHS Stock surged +3.10% Today — RQD Quant Desk Flash
Harte Hanks Inc. (HHS) surged +3.10% to $3.99, trading at 75% of its 52-week range ($2 – $4.67). Stretched risk/reward at current multiples (2% return on capital) under elevated 10-year interest-rate pressure.
- ▸Technical Tape: Trading at 75% of its 52-week range ($2 – $4.67) with RSI-14 at 37 (NEUTRAL RANGE).
- ▸Volatility Profile: Historical 20-day realized swing band of ±8.3% around $3.99 (no active unusual options sweep snapshot on file).
- ▸Fundamental Anchor: Roarable D- (Sell) backed by 52% gross margin and $0 annual free cash flow.
Yahoo! Finance Canada report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
TradingKey report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
https://www.dars.gov.et/ report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
https://www.dars.gov.et/ report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
https://www.dars.gov.et/ report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring HHS)
- ✓Walkthrough of HHS's RQD Radar, SEC cash-conversion gap & downside invalidation levels
- ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
- ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
HHS Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. -13.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on HHS today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for HHS. Explore sector supply chains on /butterfly.
📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (HHS)
1. Head-to-Head Communication Services Peer Comparison (HHS vs. SWAG, EDHL, IZEA, TZOO)
Industry: Advertising (23 Tracked Issuers)Across 132 tracked Communication Services securities in the Roarable RQD universe, Harte Hanks Inc. (HHS) ranks #88 by composite RQD confidence (41/100, grade D-) and #112 by equity capitalization ($28.8M). Within this direct 5-issuer industry benchmark cohort, TZOO leads on earnings valuation at 10.9x trailing P/E, while TZOO leads on capital efficiency and profitability with 85.0% ROIC and 80.3% gross margin. TZOO currently holds the highest overall quantitative score in the immediate peer group at 63/100 (C) compared with HHS at 41/100 (D-).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| HHS
ACTIVE
Harte Hanks Inc. | D- | 41/100 | — | — | 2.0% | +3.10% | $28.8M | Benchmark Subject |
| SWAG Stran & Company Inc. | E | 26/100 | — | 29.5% | -6.5% | +5.39% | $24.2M | /swag-vs-hhs → |
| EDHL Everbright Digital Holding Limited | D- | 36/100 | — | 65.4% | -35.0% | -1.35% | $35.3M | /edhl-vs-hhs → |
| IZEA IZEA Worldwide Inc. | D | 44/100 | — | 48.1% | -35.0% | +0.44% | $38.9M | /izea-vs-hhs → |
| TZOO Travelzoo | C | 63/100 | 10.9x | 80.3% | 85.0% | +0.78% | $52.6M | /tzoo-vs-hhs → |
2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)
SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000045919 ↗In its most recent audited fiscal period (FY2025, filed 2025-12-31), Harte Hanks Inc. (HHS) reported GAAP revenue of $159.6M (-13.9% vs. FY2024 revenue of $185.2M , and -16.7% cumulative change since FY2023) , GAAP net income of -$811.0K, operating cash flow of -$1.7M, and free cash flow of -$4.5M (+33.3% YoY). On the balance sheet, HHS closed FY2025 with $91.8M in total assets against $0 in total debt (Altman Z-Score: 14.61, Piotroski F-Score: 1/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-31 | $159.6M | -$811.0K | -$1.7M | -$4.5M | $91.8M | — |
| FY2024 (FY) | 2024-12-31 | $185.2M | -$811.0K | -$3.0M | -$6.7M | $101.8M | — |
| FY2023 (FY) | 2023-12-31 | $191.5M | -$30.3M | $10.5M | $10.5M | — | — |
3. HHS Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)
✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLEDIs HHS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
As of 2026-11-03, Harte Hanks Inc. (NASDAQ: HHS) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 41/100 at a spot price of $3.99 (+3.10% 1D, market cap $28.8M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 8/20, SEC Balance-Sheet Forensics 11/20, FRED Macro Regime Fit 9/20, and Executive Insider Alignment 3/20. Across 132 tracked Communication Services issuers, HHS ranks #88 in composite RQD confidence.
How does HHS compare to SWAG and EDHL in the Communication Services sector?
Within the Communication Services sector (Advertising), HHS carries a Roarable D- (41/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of 2.0%. By comparison, SWAG (Stran & Company Inc.) holds a E grade (26/100 RQD, P/E N/A, ROIC -6.5%, cap $24.2M) and EDHL (Everbright Digital Holding Limited) posts a D- grade (36/100 RQD, P/E N/A, ROIC -35.0%, cap $35.3M). Among the 5-stock peer group, TZOO leads on earnings multiple (10.9x) while TZOO leads on capital efficiency (85.0% ROIC).
What are the biggest fundamental strengths and SEC risk factors for HHS?
Per HHS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000045919), Harte Hanks Inc. generated $159.6M in revenue (-13.9% YoY), -$811.0K in net income, and -$4.5M in free cash flow against $91.8M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Communication Services with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.
Where is HHS trading relative to its 50-day, 200-day, and 52-week technical levels?
HHS last traded at $3.99 (+3.10% on volume of 19,014 shares), positioning the stock -7.42% below its 50-day simple moving average ($4.31) and +29.13% above its 200-day simple moving average ($3.09). Across its 52-week range of $2.00 to $4.67, HHS sits at the 74.5% percentile with a 14-day RSI of 37.0 (NEUTRAL RANGE) and an implied next-earnings move of ±8.3% ($3.66 to $4.32).
HHS — Harte Hanks Inc.: What the Facts Mean to a Prospective Investor
1. Roarable Rating Brief: What This Means to a Prospective Investor
Harte Hanks Inc. (HHS) earns a live Roarable RQD composite score of 41/100, corresponding to a D- letter grade (Roarable Sell) at a spot price of $3.99 (+3.10% 1D, market capitalization $28.8M).
- Fundamental Cash Engine (10/20): Anchored by return on invested capital (ROIC) of 2.0%, gross margin of —, operating margin of 0.2%, and free cash flow yield of -15.61%.
- Whale 13F & Options Flow (8/20) + Insider Conviction (3/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
- Macro Regime Fit (9/20) + Forensic Balance Sheet (11/20): Incorporates a 1.00x equity beta, Altman Z-Score of 14.61, Piotroski F-Score of 1/9, and Debt/Equity of N/A.
2. Business Model, Unit Margins & SEC Financial Trajectory
Harte Hanks Inc. Is listed on NASDAQ and classified in the Communication Services sector and Advertising industry . Revenue reported in the SEC financials ranged from $159.6M in FY 2025 to $191.5M in FY 2023, indicating a business operating at scale within advertising.
In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Harte Hanks Inc. (HHS) reported $159.6M in annual revenue (up from $185.2M in FY2024, -13.9% YoY) and -$811.0K in GAAP net income. Over the multi-year SEC filing window from FY2023 ($191.5M revenue, -$30.3M net income) through FY2025, HHS scaled operating cash flow to -$1.7M and free cash flow to -$4.5M, backed by $91.8M in total assets against $0 in total debt.
3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff
- 🐂 Primary Bull Case (D- • RQD 41/100): Established market leader in Communication Services with deep daily trading liquidity. Free cash flow yield of -15.61% and institutional whale pillar of 8/20. With Fundamental Cash Engine at 10/20 and Institutional Whale Flow at 8/20, sustained execution supports upside toward the upper end of the $2.00 – $4.67 52-week range.
- 🐻 Primary Bear Case & Valuation Risk: Company executives have done more routine share selling than personal cash buying lately. Investors must weigh current valuation and 8.5x EV/EBITDA against 0.2% operating margins and a 1.00x macro beta.
4. 2nd-Order Butterfly Ripples & Key Questions to Watch
Sector correlations and 2nd-order bottlenecks are — A prospective investor should note that the absence of mapped links means the source offers no basis for assessing ripple effects through suppliers or customers.
- Key Question #1: Can HHS sustain or expand its 0.2% operating margin and 2.0% ROIC against Advertising peers over the next 4 quarters?
- Key Question #2: Following FY2025 revenue of $159.6M and free cash flow of -$4.5M, how will capital allocation balance growth reinvestment against $0 in total debt?
- Key Question #3: How sensitive is HHS's equity valuation to Communication Services capital spending cycles and macro interest-rate shifts (Beta 1.00x)?
HHS Live News Feed, Press Releases & Catalyst Wire
Real-time company headlines, analyst actions, and sector developments for Harte Hanks Inc. (HHS) • Click "Debate This Headline" to argue it in the Roar Pit below
MarketBeat report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
Yahoo! Finance Canada report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
TradingKey report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
https://www.dars.gov.et/ report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
https://www.dars.gov.et/ report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
https://www.dars.gov.et/ report covering Harte Hanks Inc. (HHS) market action, institutional positioning, and fundamental catalysts.
HHS Bull vs. Bear Conversation Board — What's Your Call at $3.99?
A Z-Score of 14.61 indicates strong solvency headroom despite weak operations.
Don't sleep on HHS's setup in Communication Services. A Z-Score of 14.61 indicates strong solvency headroom despite weak operations.. Beta of 1.0 means it moves fast when momentum turns, and the 5-pillar RQD gauge (41/100) backs up the fundamental quality.
@CreditSpread_Watch Fair point on current EV/EBITDA multiples, but you're ignoring the forward operating leverage in Advertising. If gross margin (0.0%) holds, EPS grows into the multiple faster than bears think.
Negative free cash flow, a 2% ROIC, and a 1 out of 9 Piotroski F-Score point to a deteriorating cash engine.
Fading this rally in HHS at $3.87. Negative free cash flow, a 2% ROIC, and a 1 out of 9 Piotroski F-Score point to a deteriorating cash engine.. With a beta of 1.0 and the stock sitting at $3.87 (52-wk range $2.00–$4.67), the easy multiple expansion is already priced in.