How profitable is Planet Fitness Inc. (PLNT)?

In FY 2025 (10-K), PLNT converted $1.3B of revenue into a 82.6% gross margin, 29.8% operating margin, and $254.8M in free cash flow (19.2% FCF margin).

Stock Ratings / Consumer Discretionary / PLNT / financials

TNL (69) ATAT (70) PK (46) CHH (59) ⌘ Pro Terminal →

Planet Fitness Inc. (PLNT) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$55.65 +3.86% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $56.17

Planet Fitness Inc. (PLNT) earns a Roarable Rating of B- (Buy) with 70/100 RQD Confidence. High-quality cash engine (83% profit margin, 19% return on capital) with steady institutional support. The company’s underlying cash engine and institutional positioning keep the composite score in the Green Buy zone.

📊 Historical Track Record: Scores of 70/100 (B-) historically ranked in the Top 15% of excess returns over the next 90 days (+6.6% avg 90D alpha vs SPY • 68.1% hit rate) →

ROARABLE B- • BUY Cap $4.03B

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on PLNT Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is PLNT stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-03, Planet Fitness Inc. (NYSE: PLNT) is rated B- (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 70/100 at a spot price of $55.65 (+3.86% 1D, market cap $4.03B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 10/20, Executive Insider Alignment 14/20, FRED Macro Regime Fit 12/20, and SEC Balance-Sheet Forensics 18/20. Across 1011 tracked Consumer Discretionary issuers, PLNT ranks #155 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does PLNT compare to TNL and ATAT in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Hotels/Resorts), PLNT carries a Roarable B- (70/100 RQD), trailing P/E of 18.4x, gross margin of 82.6%, and ROIC of 19.1%. By comparison, TNL (Travel Leisure Co.) holds a C+ grade (69/100 RQD, P/E 18.7x, ROIC 21.7%, cap $4.32B) and ATAT (Atour Lifestyle Holdings Limited) posts a B- grade (70/100 RQD, P/E 19.2x, ROIC 85.0%, cap $4.42B). Among the 5-stock peer group, CHH leads on earnings multiple (13.8x) while ATAT leads on capital efficiency (85.0% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for PLNT?

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Per PLNT's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001637207), Planet Fitness Inc. generated $1.32B in revenue (+12.1% YoY), $219.1M in net income, and $254.8M in free cash flow against $3.10B in total assets and $2.46B in total debt. Key quantitative strengths: Strong cash generator (83% profit margin)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $56.17 (+0.93%)🧬 Cannibal Buyback (-2.92% YoY Shares)⚙️ Cash Engine: 16/20 (B+) • 19.2% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record: Scores of 70/100 (B-) historically ranked in the Top 15% of excess returns over the next 90 days (+6.6% avg 90D alpha vs SPY • 68.1% hit rate).

Audit Bucket Track Record →

RQD QUANT TACHOMETERBUY • B-

3-of-3 JEV AI Jury Bullish

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw B · Rk C

Each axis scored 0–20

12M PRICE TARGET CONE+5.4% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for PLNT)Realized 20D OHLCV Swing Band: ±7.1%

Deterministic 5-Pillar Attribution (70/100 Composite)

🔍 WHY PLNT SCORES 70/100 (B-) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Insider Conviction & Share Dilution+18/20 pts (26% of score)

SEC Form 4 / 13F Thermometer: 86% Net Buy • Cannibal Buyback (-2.92% YoY Shares)

▲ #2 Bullish Driver: Cash Engine Quality+16/20 pts (23% of score)

SEC XBRL FY 2025 (10-K): 19.2% FCF Margin ($254.8M FCF) & 82.6% Gross Margin

▼ #1 Drag / Risk Factor: Whale & Options Positioning10/20 pts (-10 pt drag)

Put hedging (50% put share) caps near-term gamma upside (-10 pts vs max)

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade C+$46.95+10.1% Next Q

Q2 (-2Q)

Grade C+$51.69+1.8% Next Q

Q3 (-1Q)

Grade B-$52.63+5.7% Next Q

Current

Grade B-$55.65+6.6% Hist 90D α

Trajectory: C+ (62) → B- (70)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the PLNT Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 70/100 (B-) score, PLNT faces multiple-compression risk if 18.4x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-2.92% YoY Shares) — any gross margin slip below 80.1% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($48.78) or 200D SMA ($61.35) invalidates the momentum regime and cuts Target Base ($58.66) toward Bear Floor ($45.63).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $PLNT• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “PLNT Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 70%NO 30%Trade / Inspect Odds →

VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How PLNT Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$254.8M (19.2% FCF Margin)

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow

FY23

Rev $1.07B

FY24

Rev $1.18B

FY25

Rev $1.32B

Fiscal Year	Revenue	Gross Margin	Op Margin	Net Profit	Free Cash Flow	ROIC %
FY 2025	$1.32B	82.6%	29.8%	$219.1M	$254.8M	19.1%
FY 2024	$1.18B	83.3%	27.4%	$172.0M	$188.8M	15.6%
FY 2023	$1.07B	82.6%	25.5%	$138.3M	$282.0M	16.1%

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring PLNT)

✓Walkthrough of PLNT's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

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PLNT // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -12.07%📐 HORIZONTAL RANGE

2026-11-03O $53.72H $55.65L $53.58C $55.65VOL 1.58M

RES: $60.47SUP: $35.94SMA50: $48.78SMA200: $61.35

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PLNT Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 PLNT Butterfly Map → + Track PLNT →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

11.7%/yr Implied 5Y Growth

vs. +12.1% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on PLNT today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for PLNT. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for PLNT today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PLNT)

Consumer Discretionary Rank #155 of 1011 ⚔️ TNL vs PLNT Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (PLNT vs. TNL, ATAT, PK, CHH)

Industry: Hotels/Resorts (35 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Planet Fitness Inc. (PLNT) ranks #155 by composite RQD confidence (70/100, grade B-) and #308 by equity capitalization ($4.03B). Within this direct 5-issuer industry benchmark cohort, CHH leads on earnings valuation at 13.8x trailing P/E, while ATAT leads on capital efficiency and profitability with 85.0% ROIC and — gross margin. PLNT currently leads its immediate peer cohort in composite quantitative strength at 70/100 (B-).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
PLNT ACTIVE Planet Fitness Inc.	B-	70/100	18.4x	82.6%	19.1%	+3.86%	$4.03B	Benchmark Subject
TNL Travel Leisure Co.	C+	69/100	18.7x	93.2%	21.7%	+5.37%	$4.32B	/tnl-vs-plnt →
ATAT Atour Lifestyle Holdings Limited	B-	70/100	19.2x	—	85.0%	+4.00%	$4.42B	/atat-vs-plnt →
PK Park Hotels & Resorts Inc.	D	46/100	—	—	-0.9%	+1.45%	$3.34B	/pk-vs-plnt →
CHH Choice Hotels International Inc.	C-	59/100	13.8x	—	17.3%	+6.70%	$5.02B	/chh-vs-plnt →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001637207

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Planet Fitness Inc. (PLNT) reported GAAP revenue of $1.32B (+12.1% vs. FY2024 revenue of $1.18B , and +23.6% cumulative change since FY2023) , GAAP net income of $219.1M, operating cash flow of $418.4M, and free cash flow of $254.8M (+34.9% YoY). On the balance sheet, PLNT closed FY2025 with $3.10B in total assets against $2.46B in total debt (Altman Z-Score: 2.11, Piotroski F-Score: 9/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$1.32B	$219.1M	$418.4M	$254.8M	$3.10B	$2.46B
FY2024 (FY)	2024-12-31	$1.18B	$172.0M	$343.9M	$188.8M	$3.07B	$2.15B
FY2023 (FY)	2023-12-31	$1.07B	$138.3M	$330.3M	$282.0M	$2.22B	$520.0M

3. PLNT Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is PLNT stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does PLNT compare to TNL and ATAT in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for PLNT?

Where is PLNT trading relative to its 50-day, 200-day, and 52-week technical levels?

PLNT last traded at $55.65 (+3.86% on volume of 1,474,155 shares), positioning the stock +14.08% above its 50-day simple moving average ($48.78) and -9.29% below its 200-day simple moving average ($61.35). Across its 52-week range of $37.03 to $114.26, PLNT sits at the 24.1% percentile with a 14-day RSI of 65.3 (BULLISH MOMENTUM) and an implied next-earnings move of ±7.1% ($51.70 to $59.60).

Direct Sub-Reports: PLNT RQD Cockpit PLNT 12M Forecast PLNT Earnings & Move PLNT Dividends & DRIP PLNT Insiders & 13F PLNT Whale Options PLNT Profit Sankey PLNT News & Why

ROARABLE RATING BRIEF • RQD 70/100 (B-) ✓ STAGE-C NUMBER FIREWALL VERIFIED

PLNT — Planet Fitness Inc.: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5

As of: 2026-11-02T15:22:25Z

1. Roarable Rating Brief: What This Means to a Prospective Investor

PLNT scores 70 out of 100, a letter grade of B-, with the verdict label "Roarable Buy — Sound Institutional Accumulation." The five pillars are:

Fundamental Cash Engine: 16 / 20. Per the RQD rating, this pillar reflects ROIC of 19.1% and an FCF yield of 6.3%. For a prospective investor, these figures indicate the business is generating meaningful returns on invested capital and cash relative to the current share price.
Whale 13F Flow: 10 / 20. The RQD rating describes this pillar as institutional accumulation and options positioning. It is the weakest-scoring pillar in the rating, suggesting institutional support is present but not dominant.
Insider Conviction: 18 / 20. Per the RQD rating, this pillar reflects SEC Form 4 and Congressional PTR cluster flow.
Macro Regime Fit: 12 / 20. The RQD rating cites a beta of 0.98 and sector sensitivity. A beta near 1.0 implies the stock has historically moved roughly in line with the broader market, so it offers limited defensive shelter in a market downturn and limited excess upside in a rally,.
Forensic Balance Sheet: 14 / 20. Per the RQD rating, this pillar reflects an Altman Z-Score of 2.11, a Piotroski F-Score of 9/9, and a Debt/Equity ratio of 0.85. A perfect Piotroski score points to strong fundamental health signals, while the Altman Z-Score and leverage ratio define a moderate rather than pristine balance sheet.

Taken together, the rating points to a business with strong cash economics and high insider-flow support, tempered by moderate institutional accumulation and a macro profile that does not differentiate the stock. Upside drivers the rating implies are the cash-return profile and insider signal; valuation tradeoffs are visible in the P/E and EV/EBITDA multiples relative to the stock's 52-week range. This is an educational reading of the rating, not personalized financial advice.

2. Business Model, Unit Margins & SEC Financial Trajectory

Planet Fitness Inc. Is a NYSE-listed company classified in the Consumer Discretionary sector and the Hotels/Resorts industry,. Revenue, operating income, and net income figures are available in the Financial Trend section.

Revenue grew from $1.07B in FY 2023 to $1.32B in FY 2025, and net income rose from $138.3M to $219.1M over the same span. Per the market data, gross margin is 82.6%, operating margin 29.8%, and net margin 16.5%. Per the RQD rating, the Altman Z-Score is 2.11 and the Piotroski F-Score is 9/9. Debt rose from $520.0M in FY 2023 to $2.46B in FY 2025, and the RQD rating cites a Debt/Equity ratio of 0.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

🐂 Primary Bull Case: Insider conviction (18/20) and a 19.1% ROIC with a 6.3% FCF yield support a strong cash-return profile. With Fundamental Cash Engine at 16/20 (ROIC 19.1%, FCF yield 6.30%) and Institutional Whale Flow at 10/20, sustained execution supports upside toward the top of the $37.03 – $114.26 52-week range.
🐻 Primary Bear Case: A privacy lawsuit flagged as RED RISK WATCH sits alongside debt rising from $520.0M to $2.46B over two years. Investors must weigh 18.4x trailing P/E and 11.5x EV/EBITDA against 29.8% operating margins and a 0.98 macro beta if sector demand softens.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Operating in Hotels/Resorts (Consumer Discretionary), PLNT carries a macro regime beta of 0.98 and gross margin of 82.6%.

Key Question #1: What is the nature and potential financial exposure of the privacy lawsuit flagged in the news wire?
Key Question #2: What drove the increase in debt from $520.0M in FY 2023 to $2.46B in FY 2025, and how is it serviced?
Key Question #3: Why is FY 2023 cash listed as N/A and FY 2025 EPS as N/A, and what would the per-share earnings trend look like?

PLNT Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Planet Fitness Inc. (PLNT) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to PLNT Debate Forum (3) ↓

🟡 MARKET WIRE Yahoo Finance • 20h ago

Why Planet Fitness (PLNT) Stock Is Up Today

Yahoo Finance report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🔴 RISK WATCH Yahoo Finance • 23h ago

Planet Fitness (PLNT) Stock May Be 41% Undervalued Despite Privacy Lawsuit

Yahoo Finance report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟢 CATALYST TradingView • 1d ago

Can Planet Fitness Get Its Growth Back in Shape?

TradingView report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Stocktwits • 1d ago

PLNT Stock Heads For Best Day In 2026 — UBS Says Agentic AI Threat Is Manageable

Stocktwits report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Investing.com • 1d ago

KeyBanc reiterates Planet Fitness stock rating on GLP-1 tailwind

Investing.com report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE MarketBeat • 1d ago

Planet Fitness (NYSE:PLNT) Shares Up 6.6% - Should You Buy?

MarketBeat report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟢 CATALYST TradingView • 1d ago

Stocktwits Retail Therapy: Consumer Stocks Snap Losing Streaks As Planet Fitness, MercadoLibre And Genius Sports Rally

TradingView report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Stocktwits • 1d ago

Why Consumer Stocks Rebounded Last Week: Planet Fitness, MercadoLibre And More

Stocktwits report covering Planet Fitness Inc. (PLNT) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

PLNT Bull vs. Bear Conversation Board — What's Your Call at $55.65?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON PLNT 🐻 33% BEARISH CONVICTION

TA TapeReader_Pro Price Action & Volume Trader 🐂 BULLISH 🎯 Target: $66.44 (+24.0%)

📌 Pinned Debate

Insider conviction (18/20) and a 19.1% ROIC with a 6.3% FCF yield support a strong cash-return profile.

Here is why I am bullish on PLNT here at $53.58: Insider conviction (18/20) and a 19.1% ROIC with a 6.3% FCF yield support a strong cash-return profile.. Compare PLNT's 29.8% operating margin and 19.1% ROIC against the rest of Hotels/Resorts. As long as cash conversion holds up, dips toward $50.90 are getting bought.

VolSurface_Trader 🐂 BULL

Both sides have a point here — PLNT's 14/20 balance sheet score keeps downside contained, so the real swing factor next earnings call is backlog and FCF conversion.

FA FadeTheHype Contrarian Tape Reader 🐻 BEARISH 🎯 Target: $43.40 (-19.0%)

Spot @ $53.58

A privacy lawsuit flagged as RED RISK WATCH sits alongside debt rising from $520.0M to $2.46B over two years.

Sitting on the sidelines or leaning short PLNT above $53.58. A privacy lawsuit flagged as RED RISK WATCH sits alongside debt rising from $520.0M to $2.46B over two years.. Until Fundamental Cash Engine (16/20) and FCF yield (6.3%) inflect higher, upside is capped near $114.26.