Stock Ratings / Consumer Discretionary / HNST / dividends

DDL (53) SFIX (19) QVCG (33) BWMX (52) ⌘ Pro Terminal →

The Honest Company Inc. (HNST) Dividend Safety Gauge & 10-Year DRIP Compounder

$4.17 -9.15% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $4.09

The Honest Company Inc. (HNST) carries a Roarable Rating of D (Sell) with 48/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

📊 Historical Track Record Warning: Scores below 50 (48/100 · D) historically underperformed SPY in 71% of rolling 90-day windows →

ROARABLE D • SELL / AVOID Cap $447.4M

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on HNST Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is HNST stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-03, The Honest Company Inc. (NASDAQ: HNST) is rated D (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 48/100 at a spot price of $4.17 (-9.15% 1D, market cap $447.4M). Pillar breakdown: Fundamental Cash Engine 12/20, Institutional 13F & Options Flow 7/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 10/20, and SEC Balance-Sheet Forensics 7/20. Across 1011 tracked Consumer Discretionary issuers, HNST ranks #596 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does HNST compare to DDL and SFIX in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Catalog/Specialty Distribution), HNST carries a Roarable D (48/100 RQD), trailing P/E of N/A, gross margin of 33.3%, and ROIC of -18.2%. By comparison, DDL (Dingdong (Cayman) Limited (each two representing three )) holds a D+ grade (53/100 RQD, P/E 13.8x, ROIC 65.3%, cap $444.1M) and SFIX (Stitch Fix Inc. (Class A)) posts a E grade (19/100 RQD, P/E N/A, ROIC -33.9%, cap $360.7M). Among the 5-stock peer group, DDL leads on earnings multiple (13.8x) while DDL leads on capital efficiency (65.3% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for HNST?

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Per HNST's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001530979), The Honest Company Inc. generated $371.3M in revenue (-1.9% YoY), -$15.7M in net income, and $13.6M in free cash flow against $225.4M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $4.09 (-1.84%)🧬 Disciplined Float (+0.16% YoY Shares)⚙️ Cash Engine: 12/20 (C-) • 3.7% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record Warning: Scores below 50 (48/100 · D) historically underperformed SPY in 71% of rolling 90-day windows (-5.6% avg 90D alpha vs SPY • 29.0% hit rate).

Audit Bucket Track Record →

RQD QUANT TACHOMETERSELL / AVOID • D

JEV AI Jury Split (Battleground)

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw D- · Rk D+

Each axis scored 0–20

12M PRICE TARGET CONE-4.6% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for HNST)Realized 20D OHLCV Swing Band: ±9.4%

Deterministic 5-Pillar Attribution (48/100 Composite)

🔍 WHY HNST SCORES 48/100 (D) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Cash Engine Quality+12/20 pts (25% of score)

SEC XBRL FY 2025 (10-K): 3.7% FCF Margin ($13.6M FCF) & 33.3% Gross Margin

▲ #2 Bullish Driver: SEC 10-K Forensic Risk+12/20 pts (25% of score)

Altman Z-Score 4.37 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 5/9

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution7/20 pts (-13 pt drag)

Disciplined Float (+0.16% YoY Shares) & executive Form 4 sales trim 13 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade C$5.19-2.3% Next Q

Q2 (-2Q)

Grade C-$5.07-7.1% Next Q

Q3 (-1Q)

Grade C-$4.71-11.5% Next Q

Current

Grade D$4.17-5.6% Hist 90D α

Trajectory: C (56) → D (48)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a HNST Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While HNST currently carries a cautious 48/100 (D) rating due to Insider Conviction & Share Dilution (7/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($5.19) and Max Pain ($4.38) forces dealer call-delta covering toward $6.31.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Disciplined Float (+0.16% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $HNST• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “HNST Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 48%NO 52%Trade / Inspect Odds →

CASH DIVIDEND + BUYBACK YIELD

1.8% Total Yield

0% Cash ($0.00/yr) + 1.8% Buybacks

PAYOUT SAFETY SPEEDOMETER

74/100 • REINVESTING IN GROWTH + BUYBACKS

FREE CASH FLOW PAYOUT RATIO

0% (100% Reinvested)

Retains cash flow for R&D and share repurchases

INTERACTIVE DRIP & SHAREHOLDER-YIELD COMPOUNDER (5.5% EST. ANNUAL)

$10,000 Compounded Over 10 Years → $17,081

Est. Year-10 Shareholder Yield: $307/yr

Starting Investment: $10,000

Compounding Horizon: 10 Years

$10.6K

Yr 1

$11.1K

Yr 2

$11.7K

Yr 3

$12.4K

Yr 4

$13.1K

Yr 5

$13.8K

Yr 6

$14.5K

Yr 7

$15.3K

Yr 8

$16.2K

Yr 9

$17.1K

Yr 10

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring HNST)

✓Walkthrough of HNST's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

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Join Founding VIP Waitlist (No Card Required) →$100K Arena

HNST // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +24.85%🛡️ HOLDING TREND SUPPORT

2026-11-03O $4.59H $4.59L $4.17C $4.17VOL 3.71M

RES: $6.98SUP: $4.14SMA50: $5.19SMA200: $3.80

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

HNST Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 HNST Butterfly Map → + Track HNST →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

8.0%/yr Implied 5Y Growth

vs. -1.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on HNST today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for HNST. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for HNST today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (HNST)

Consumer Discretionary Rank #596 of 1011 ⚔️ DDL vs HNST Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (HNST vs. DDL, SFIX, QVCG, BWMX)

Industry: Catalog/Specialty Distribution (29 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, The Honest Company Inc. (HNST) ranks #596 by composite RQD confidence (48/100, grade D) and #596 by equity capitalization ($447.4M). Within this direct 5-issuer industry benchmark cohort, DDL leads on earnings valuation at 13.8x trailing P/E, while DDL leads on capital efficiency and profitability with 65.3% ROIC and — gross margin. DDL currently holds the highest overall quantitative score in the immediate peer group at 53/100 (D+) compared with HNST at 48/100 (D).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
HNST ACTIVE The Honest Company Inc.	D	48/100	—	33.3%	-18.2%	-9.15%	$447.4M	Benchmark Subject
DDL Dingdong (Cayman) Limited (each two representing three )	D+	53/100	13.8x	—	65.3%	-2.59%	$444.1M	/ddl-vs-hnst →
SFIX Stitch Fix Inc. (Class A)	E	19/100	—	44.4%	-33.9%	-2.17%	$360.7M	/sfix-vs-hnst →
QVCG QVC Group Inc.	E	33/100	—	33.6%	-35.0%	-8.97%	$345.0M	/qvcg-vs-hnst →
BWMX Betterware de Mexico S.A.P.I. de C.V.	D+	52/100	—	—	—	-1.58%	$664.1M	/bwmx-vs-hnst →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001530979

In its most recent audited fiscal period (FY2025, filed 2025-12-31), The Honest Company Inc. (HNST) reported GAAP revenue of $371.3M (-1.9% vs. FY2024 revenue of $378.3M , and +7.8% cumulative change since FY2023) , GAAP net income of -$15.7M, operating cash flow of $15.1M, and free cash flow of $13.6M (+1246.3% YoY). On the balance sheet, HNST closed FY2025 with $225.4M in total assets against $0 in total debt (Altman Z-Score: 4.37, Piotroski F-Score: 5/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$371.3M	-$15.7M	$15.1M	$13.6M	$225.4M	—
FY2024 (FY)	2024-12-31	$378.3M	-$6.1M	$1.5M	$1.0M	$247.4M	—
FY2023 (FY)	2023-12-31	$344.4M	-$39.2M	$19.4M	$19.4M	—	—

3. HNST Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is HNST stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does HNST compare to DDL and SFIX in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for HNST?

Where is HNST trading relative to its 50-day, 200-day, and 52-week technical levels?

HNST last traded at $4.17 (-9.15% on volume of 3,708,437 shares), positioning the stock -19.65% below its 50-day simple moving average ($5.19) and +9.74% above its 200-day simple moving average ($3.80). Across its 52-week range of $2.07 to $6.01, HNST sits at the 53.3% percentile with a 14-day RSI of 32.8 (NEUTRAL RANGE) and an implied next-earnings move of ±9.4% ($3.78 to $4.56).

HNST Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

Does HNST pay a dividend and is it safe?

The Honest Company Inc. (HNST) offers a 0% cash dividend yield ($0.00 annualized) and 1.8% total shareholder yield including buybacks. Roarable rates its payout coverage as REINVESTING IN GROWTH + BUYBACKS.

Direct Sub-Reports: HNST RQD Cockpit HNST 12M Forecast HNST Earnings & Move HNST Dividends & DRIP HNST Insiders & 13F HNST Whale Options HNST Profit Sankey HNST News & Why

ROARABLE RATING BRIEF • RQD 48/100 (D) ✓ STAGE-C NUMBER FIREWALL VERIFIED

HNST — The Honest Company Inc.: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5

As of: 2026-11-02T15:35:51Z

Roarable Rating Brief: What This Means to a Prospective Investor

Per the Roarable RQD rating, HNST scores 49 out of 100, a D grade labeled "Roarable Sell — Underperform / Distribution Warning." The five pillars are: Fundamental Cash Engine at 12/20 (ROIC of -18.2% and FCF yield of 2.76%), Whale 13F Flow at 8/20 (institutional accumulation and options positioning), Insider Conviction at 7/20 (SEC Form 4 and Congressional PTR cluster flow), Macro Regime Fit at 10/20 (beta of 1.0 and sector sensitivity), and Forensic Balance Sheet at 12/20 (Altman Z of 4.37, Piotroski F of 5/9, Debt/Equity of 0.5). Taken together, the weakest pillars are the ones tied to positive capital flows and insider signals, which are the weakest-scoring areas, while the balance sheet metrics are comparatively sturdier. For a prospective investor, the upside case depends on whether the cash-generation profile improves, since the rating reflects negative ROIC even though reported free cash flow was positive in the most recent period. The valuation tradeoff is that the stock trades at a price of 4.59 with per-share earnings metrics not available in source data, so earnings-based valuation cannot be assessed from this dataset. The rating is an analytical signal, not a recommendation.

Financial Trend

Period	Revenue	Operating Income	Net Income	EPS	FCF	Cash	Debt
FY 2025	$371.3M	$-18.5M	$-15.7M	N/A	$13.6M	$89.6M	N/A
FY 2024	$378.3M	$-6.3M	$-6.1M	N/A	$1.0M	$75.4M	N/A
FY 2023	$344.4M	$-38.9M	$-39.2M	N/A	$19.4M	N/A	N/A

Per the SEC financials, revenue moved from $344.4M in FY 2023 to $378.3M in FY 2024 and then $371.3M in FY 2025, while operating income was negative in each reported period. Gross margin is 33.3%, operating margin is -5%, and net margin is -4.2%, with ROIC at -18.2%. Per the Roarable RQD rating, the Altman Z-Score is 4.37, the Piotroski F-Score is 5/9, and Debt/Equity is 0.5. Cash on the balance sheet was $89.6M at FY 2025 per the financials.

Recent Catalysts & News Wire Analysis

Per the recent news section, the wire includes several YELLOW-flagged market items on HNST. Catalysts include a headline stating The Honest Company will report third quarter 2026 financial results on November 5, 2026. A risk watch item is an Investing.com report of an SVP sale of $122,500 in stock. Other items are market-quote and estimate pages, a MarketBeat report of a consensus price target of $4.84 according to analysts, and a Times of India feature on the company's founding and valuation. Per the Butterfly Supply-Chain Graph, no supply-chain links or proprietary signals are recorded.

Open Questions

What are the reported EPS and P/E figures, since they are absent from the source data?
What is the debt balance behind the Debt/Equity ratio of 0.5, given that the debt field is blank in each period?
Why does the sequence of operating losses persist across FY 2023–FY 2025 despite revenue stability?
What is the composition of institutional and insider ownership, given the holders section is empty?
What does the third quarter 2026 results release show relative to the RQD cash-engine pillar?

HNST Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for The Honest Company Inc. (HNST) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to HNST Debate Forum (3) ↓

🟡 MARKET WIRE CNN • 16h ago

symbol__ Stock Quote Price and Forecast

CNN report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Yahoo Finance • 19h ago

The Honest Company to Report Third Quarter 2026 Financial Results on November 5, 2026

Yahoo Finance report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE TradingView • 22h ago

The Honest Company, Inc. Estimates – NASDAQ:HNST

TradingView report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Investing.com • 1d ago

Honest company SVP Thomas Sternweis sells $122,500 in stock

Investing.com report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE MarketBeat • 1d ago

The Honest Company, Inc. (NASDAQ:HNST) Stock Has Consensus Price Target of $4.84 According to Analysts

MarketBeat report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE The Times of India • 1d ago

Jessica Alba turned a pregnancy concern into The Honest Company; its valuation reached nearly $2.1 billio

The Times of India report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Simply Wall St • 1d ago

Breakeven Is Near for The Honest Company, Inc. (NASDAQ:HNST)

Simply Wall St report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE The Economic Times • 1d ago

In 2011, Jessica Alba co-founded The Honest Company around household and baby products; its 2021 market de

The Economic Times report covering The Honest Company Inc. (HNST) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

HNST Bull vs. Bear Conversation Board — What's Your Call at $4.17?

🐂 50% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON HNST 🐻 50% BEARISH CONVICTION

RO RoarDesk_Moderator Roarable Research Desk ⚖️ DEBATE HOST 🎯 Target: $4.96 (+8.1%)

📌 Pinned Debate

🔥 Official Bull vs. Bear Debate: Is HNST (D • RQD 49/100) a Buy at $4.59?

Welcome to the HNST (The Honest Company Inc.) Roar Pit. Current RQD Composite is 49/100 (Roarable Sell — Underperform / Distribution Warning) in Catalog/Specialty Distribution. Bulls point to operating leverage and sector positioning, while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.

BE BearTrap_Alert Forensic Accounting Watch 🐻 BEARISH 🎯 Target: $3.44 (-25.1%)

Spot @ $4.59

Pump the brakes on HNST — check the valuation vs. margin headwinds

Everyone in here is repeating the bull case on HNST, but look at what you are paying: current EV/EBITDA multiples with 33.3% gross margins. Unless The Honest Company Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.

AL AlphaFlow_Cap Verified K Arena Trader 🐂 BULLISH 🎯 Target: $5.42 (+18.1%)

Spot @ $4.59

HNST cash flow & RQD setup is being underpriced by the Street here

Looking at the 5-pillar RQD breakdown on HNST, the market is fixating on short-term headline noise in Catalog/Specialty Distribution and ignoring the balance sheet and cash flow trajectory. At $4.59 (52-wk range $2.07 - $6.01), any beat on forward guidance forces shorts and underweight funds to chase.